Ion Shine: Less frizz and more manageability. Great for straight styles! Promotes shiny, healthy looking hair! 2 heat/speed settings. 3 versatile styling attachments. Cool shot. How the ionic dryer works to keep hair shiny and healthy looking: Clouds of negatively-charged ions neutralize positive charges that are in the air and reduce the static electricity that causes fly-away frizzies and dulls hair. Hair becomes shinier and more manageable. Ionic Technology: Less frizz and more manageability. Cool shot button locks style in place. 2 heat/speed settings for precision styling. Hinged filter for easy cleaning. UL listed. Made in China.